Every customer.
Every conversation.
One operating system.
DealerCRM replaces the patchwork of CRM, phone system, marketing tools, and DMS add-ons that dealerships duct-tape together. One platform. OliviaAI inside. Built by voAIce for how dealers actually sell — in auto, RV, marine, powersports and outdoor power.
Twelve surfaces. One customer record. Pick any door.
Everything below shares the same customer, the same dealership data and the same OliviaAI — on the web, in the native apps and during the call. Each card opens the deeper page; every deeper page brings you back here.
Voice & telephony
One dealership phone on desktop and mobile — hold, transfer, recording, transcript, Call Goals, branded caller ID, and no voicemail: OliviaAI answers the missed call.
Text, MMS & branded RCS
Two-way texting with OliviaAI drafts in three autonomy modes, TCPA consent baked in, and RCS threads that carry your dealership's name, logo, vehicle cards and appointment passes.
Email & Mailbox Sync
OliviaAI compose with tone control, identity-stamped links, a per-dealer sending domain — and the Outlook or Gmail your reps already use, synced without storing anything but customer conversations.
Video & social DMs
Live video from the customer card, async walkarounds with watch-through analytics, and Facebook Messenger, Instagram and WhatsApp landing in the same inbox as everything else.
OliviaAI
Not a chatbot — a co-worker on every channel who books, captures, follows up, reads the photos customers send, writes the relationship summary and hands off when she shouldn't decide.
The customer record
One timeline for every channel, multi-rep real-time editing, Points of Contact across stores, the Customer Snapshot, service history across DMS providers, and The Tower for the live floor.
eBrochures & the customer side
Seventy-plus brochure templates with OliviaAI chat, self-service scheduling and credit apps built in; cookie-free visitor tracking and an identity bridge that survives months and devices.
Deals, desking & BDC
AutoPencil 2 with 50-state tax math, multi-collateral deals, embedded credit, in-house e-signature, trade valuation on our own corpus, and the BDC Lead Command Center.
Inventory & catalog
Our own catalogs across twelve verticals, VIN decode with fuzzy trim match, vision-classified photos, factory window stickers by VIN, and a 5.9M-listing marketplace tracker.
Intelligence & reporting
Ask a question, get a dashboard: OliviaAI Dashboard Studio, market intelligence, live engagement signals, drill-into-anything KPIs, and a manual that lives inside the product.
Mobile & watch
A true native iOS and Android app with OliviaAI on every screen, the full dealership phone in your pocket, a camera that does the data entry — and DealerCRM Watch on the wrist.
Integrations, APIs & trust
DMS both ways, lead injection, SSO, calendars, App One, embedded credit — and every feature executable through a documented REST API and an MCP server. Tenant-isolated and audit-grade.
She doesn't just talk. She takes action.
Other tools draft suggestions and wait for someone to click send. OliviaAI executes — picks up the phone, answers in your voice, books appointments, follows up at the right moment, reads the trade-in photo a customer texts, and hands off to a human only when she should. Three autonomy levels per rep. Bound by TCPA, DNC and quiet hours at the system level.
- Capture lead infoName, phone, email, vehicle interest — into a CRM record mid-conversation.
- Schedule, reschedule, cancelReads the rep's calendar, books the slot, confirms both ways.
- Search live inventory"Got that in white?" She queries your stock and answers honestly.
- Send eBrochures and window stickersAlready in their text inbox before the call ends.
- Transfer to a humanWhen she should escalate — she does, with full context.
- Understand what they sendPhotos, window stickers and walkaround videos become data, not attachments.
Seven big systems. One calmer workday.
The newest capabilities are not add-ons. They share the same customer record, the same dealership data, and the same OliviaAI context — on the web, in the native apps, and during the call.
DealPassport Opportunity Flow · reverse digital retailing
Set the rules once. Keep the right deals moving.
Opportunity Flow continuously finds supported customer-to-unit paths and acts inside dealership-set guardrails, without routine release. DealRoom is the protected bidirectional remote-desking workspace for versioned proposals and counters. At certified, data-ready rooftops, the current exact-linked slice can open and send automatically only when every live gate passes. Other rooftops or actions remain Shadow, an optional Draft, or a Not-sent Exception.
See Opportunity Flow and DealRoomLoyalty that lives in your service drive.
Tiers with real benefits and budget caps, automatic earning from every closed repair order and delivered deal, member standing at write-up, and an honest redemption flow.
See how it works Branded RCS · iPhone & AndroidYour dealership's name on the message thread.
Verified-sender trust, rich vehicle cards with tappable actions, designed appointment passes, read receipts and reactions. SMS fallback is automatic.
See it on your own phone The Tower · live floor commandThe floor log that writes itself.
Floor visits create themselves from arrivals, license scans, and meetings. Up rotation, TO dispatch, and showroom TV boards keep the whole floor visible.
How The Tower works One phone · every deviceThe call screen finally knows the customer.
Inbound and outbound calling on desktop and mobile, with hold, transfer, keypad, recording, transcript, notes, Call Goals, and the live relationship brief beside the conversation.
The phone in depth AutoPencil 2 · credit built inStructure the deal without leaving the deal.
Finance, lease, cash, balloon and one-pay, cash out-the-door rolls, live taxes and fees, embedded credit prescreen or full pull, and customer pre-qualification from the eBrochure.
Desking in depth Customer Snapshot · live intentKnow how to open before you say hello.
A quiet status strip shows stage, ownership, service loyalty, recency, active deal, fresh credit, and OliviaAI's next likely motion.
The customer surface DealerCRM Watch · Apple Watch & Wear OSSell from your wrist.
Run the live meeting, log the test drive, mark it sold and answer the lead with OliviaAI voice — without ever holding a phone.
Meet DealerCRM WatchOne platform. Every kind of dealership. Native to each.
DealerCRM isn't an auto CRM that "supports" RVs. Terminology, VIN-versus-floorplan logic, vertical-specific fields, similar-inventory scoring, browse pages and OliviaAI's tools all adapt to the store you run — and mixed groups run every vertical on one login.
Every passenger vehicle, truck and SUV since 1981. Recalls, reliability, window stickers.
The auto catalog RV75,318 floorplansTravel trailers to Class A. Tanks, slides, sleep counts, 162K+ images.
The RV catalog Marine3,965 modelsBoats, yachts, pontoons and PWC with 150+ spec columns — and a page built for how boat deals move.
DealerCRM for Marine PowersportsAll major OEMsMotorcycles, ATVs, side-by-sides, snow and PWC — and multi-collateral deals: two machines and a trailer, one payment.
Multi-unit desking- Outdoor power
- Commercial trucks
- Trailers
- Agriculture
- Construction
- E-bikes
- Golf carts
- Mobile homes
See it running, compare it honestly, ask anything.
See how Morris Smith Ford runs on OliviaAI.
A real Ford dealer's live OliviaAI footprint — every call answered, every lead worked, every follow-up scheduled — recomputed from their own data every night.
Read the live case study
Fifteen minutes. Fourteen chapters. Every page.
OliviaAI walks the whole product herself — every channel, every catalog, every screen.
Watch Meet DealerCRM Head-to-headsFourteen honest comparison briefs.
VinSolutions, DealerSocket, Tekion, eLead, DriveCentric, Podium, Impel, Kenect and more — what they do well, and where we keep going.
Read the briefs Help Center182 answers, searchable.
Pricing, onboarding, OliviaAI, voice, texting, integrations, security, multi-store — organized by topic.
Ask the Help CenterThe same platform runs the corner store and the corporate group.
Per-store data isolation, group-wide rollups, multi-region time zones, branded domains per store, role-based permissions — and documented, auditable security controls underneath all of it. The same SLA, the same engineers, whatever your size.
- Tenant-isolated, audit-gradeEvery group is its own subdomain, database and settings; every mutation logged with who, what, when and before/after. Operations & trust
- Compliance is the floorTCPA consent, DNC and quiet hours enforced at the system level for humans and OliviaAI alike. Security questions
- Open by designEvery feature executable through the REST API and the MCP server, with webhooks for everything. Partner API · MCP guide
- DMS, both waysInventory in, deals out, customers in lockstep, repair orders readable across providers. Integrations Integrations & DMS amp; DMS
- Days to onboard, not monthsOne rep can run the whole system from My Day; the manual is inside the product. Getting started
- Try it on your own store firstA private sandbox with realistic data and a working OliviaAI, before a signature. Request a sandbox
Every page on this site, one click away.
Dig into whichever corner matters to your store. Every one of these ends with a way back to the platform.
Product
Verticals & data
Proof
Ready to see what your dealership becomes?
Have OliviaAI call you from (424) 286-0110, or text her there. She can answer DealerCRM, voAIce, and OliviaAI questions like a salesperson and help you decide what to see next.